Yup, you read that right. Twenty. Thousand. Dollars.
Mocean Dance is a brilliant and bold contemporary dance company founded in Halifax, Nova Scotia in 2001 by a collection of artists and visionaries. 20 years later, and its co-artistic directors, Susanne Chui and Sara Coffin, were driven to take on their biggest fundraising initiative in their history. To celebrate 20 years, they set a goal to raise $20,000.
Typically, this kind of would take months of planning and investment in marketing and communications. I, however, connected with Susanne and Sarah with the help of Strategic Arts Management on Nov. 8 and we launched the fundraising campaign on Nov. 23.
In two weeks plus one day, I created a logo for the “20 for 20 Holiday Fundraising Matching Campaign” and a look and feel using existing photography and elements of circles to tie the images together. I wrote key messages, designed graphics templates for Instagram and Facebook, and wrote copy for social media posts and their newsletter. Susanne and Sarah were keen with their feedback and helped shape every element for their loyal and supportive audience.
With a solid commitment of $10,000 from two core Mocean Dance donors, the campaign raised $10,000 in matching funds, and Mocean Dance achieved their goal for a total of $20,000 by December 31, 2021. What a way to ring in the new year!