Krista Keough is a marketing and communications professional with over a decade of experience working with entrepreneurs, start-ups and small businesses, non-profits, and corporations to deliver compelling content that connects with their audiences.

Marketing and Communications

At the core of her services are marketing and communications, which encompasses a wide range of offerings to create content that support business development, branding, product launches, and campaigns – just to name a few. Specialized skills for producing and executing TikTok campaigns, and as a podcast host and co-producer.


From writing social media posts to newsletters and website content, Krista has your copy covered. As an experienced and persuasive writer, she knows how to get people excited about you and your ideas. Her skills range from creative copywriting to support sales, promotions, and advertising, to long-format copywriting for responses to RFPs and tenders that communicate technical or complex ideas. Krista also offers assembling, editing, proofreading, and formatting services for written documents.

Business and Marketing Plans

Any entrepreneur or organization wanting to grow their business will improve their chances for success with a written strategic plan. From start to finish, Krista makes the process easy, collaborating with clients to distill their best ideas into action and help them achieve their goals.

Funding and Grant Writing

Having worked with some of Canada’s most talented creators and industry professionals, Krista has a wealth of knowledge to share about funding and grant writing. She has written hundreds of successful applications, accessing millions of dollars of investment for her clients, from all levels of government and private enterprises. If you’re curious about funding in the arts, check out our podcast, Granted.



Krista Keough is a multi-talented, multi-faceted contributor to the creative industries in Nova Scotia. Over the past decade of her professional career, she has worked as an artist manager and publicist for music, on film and television productions, and as an advertising executive, fundraiser, writer, and teacher.

A lifelong lover of advertising, she spent five years working at three agencies in Halifax: Cossette Atlantic, Trampoline Branding, and Impact Communications Group. Her clients included EastLink, The Lord Nelson and The Prince George hotels, Gio Restaurant, Bishop’s Landing, Your Father’s Moustache, and the Town of New Glasgow. During her time at Impact, Krista volunteered for Tony Griffin’s 7,000km Ride for the Cure, for which the Irish hurler and Dalhousie student cycled across Canada with the goal of raising $10,000 for cancer research. Instead he raised $1 million, making Krista part of a million-dollar team on her first publicity gig.

A longtime member of the music industry – including ten years on the Board of Directors of Music Nova Scotia – Krista spent five years at the venerable artist management company Jones & Co. While there she worked on every facet of artist management, from publicity to grant writing for funding to tour duties and web development.

The skills she honed at Jones & Co. transferred well to independent contracts, where Krista worked in many capacities including securing funding, running publicity campaigns, and tour advancement for the east coast’s brightest stars. She is a past independent artist manager of best-selling pop artist Ria Mae and multiple ECMA winners In-Flight Safety, and was the festival manager for the 2018 Halifax Jazz Festival.

Krista has worked in and out of the film industry for as long as she’s been involved with music, primarily with casting director Erin Hennessey – which led to a production assistant gig on the Halifax stop of the White Stripes’ Under Great White Northern Lights tour and documentary. She was a director’s assistant on 2011’s Sea Wolf, a Halifax-shot miniseries starring Tim Roth and Neve Campbell, and a casting assistant with Hennessey Casting on the seventh season of the hit CBC series Mr. D.

As a faculty member at NSCC Ivany campus for six years, Krista taught multiple courses in the School of IT & Creative Industries and the School of Business. In 2014, 2016, and 2017, she was nominated for a Music Nova Scotia Award for Educator of the Year, and in 2020, Krista Keough Creative Communications was nominated for an ECMA Award for Company of the Year.

A native of Corner Brook, Newfoundland, Krista has a degree in Business Administration from Mount Saint Vincent University. She lives in Halifax, Nova Scotia.