Krista Keough is a marketing and communications professional with nearly two decades of experience working with entrepreneurs, start-ups and small businesses, non-profits, and corporate organizations to deliver compelling content that connects with their audiences.

Marketing and Communications

At the core of her services are marketing and communications, which encompasses a wide range of offerings to support research initiatives, business development and branding, product or service launches, and project management. 

Business and Marketing Plans

Business plans or marketing plans (or both!) are often required for acquiring financing, funding, or investment. There are, however, many other uses for these documents. Any entrepreneur or organization wanting to grow their business will improve their chances for success with a written plan. From start to finish, Krista makes the process easy, collaborating with clients to distill their best ideas into action and help them achieve their goals.


From writing biographies to newsletters and website content, Krista has your copy covered. As an experienced and persuasive writer, she knows how to get people excited about you and your ideas. Whether it’s creative copywriting for sales, promotion, and advertising or technical copy for communicating complex ideas to stakeholders, no job is too small or too big. Every word counts!

Funding and Grant Writing

Having worked with some of Canada’s most talented creators and industry professionals, Krista has a wealth of knowledge to share about business development and funding. She is a sought-after grant writer and has written hundreds of successful applications, accessing millions of dollars of investment for her clients from all levels of government and private enterprises. To view a list of funding programs in the creative industries, visit the Resources page.


Fresh energy

Roswall Development Inc. is a Halifax-based renewable energy company that’s up-and-coming on the international scene. In December, I had the pleasure to virtually meet Roswall’s managing director, Dan Roscoe, and our work together has been a highlight for me this year. What began with a funding application grew to website development and graphic design, creating …

Leaders of the pack

Saint Mary’s University is a leading educational institution that attracts students from across Canada and around the world to our city. Any resident will tell you that student life enriches our communities and their presence brings a tangible vibrance to our public spaces. In February, I was offered the unique opportunity to interview five soon-to-be …


Krista Keough is a multi-talented, multi-faceted contributor to the creative industries in Nova Scotia. Over the past decade of her professional career, she has worked as an artist manager and publicist for music, on film and television productions, and as an advertising executive, fundraiser, writer, and teacher.

A lifelong lover of advertising, she spent five years working at three agencies in Halifax: Cossette Atlantic, Trampoline Branding, and Impact Communications Group. Her clients included EastLink, The Lord Nelson and The Prince George hotels, Gio Restaurant, Bishop’s Landing, Your Father’s Moustache, and the Town of New Glasgow. During her time at Impact, Krista volunteered for Tony Griffin’s 7,000km Ride for the Cure, for which the Irish hurler and Dalhousie student cycled across Canada with the goal of raising $10,000 for cancer research. Instead he raised $1 million, making Krista part of a million-dollar team on her first publicity gig.

A longtime member of the music industry – including ten years on the Board of Directors of Music Nova Scotia – Krista spent five years at the venerable artist management company Jones & Co. While there she worked on every facet of artist management, from publicity to grant writing for funding to tour duties and web development.

The skills she honed at Jones & Co. transferred well to independent contracts, where Krista worked in many capacities including securing funding, running publicity campaigns, and tour advancement for the east coast’s brightest stars. She is a past independent artist manager of best-selling pop artist Ria Mae and multiple ECMA winners In-Flight Safety, and was the festival manager for the 2018 Halifax Jazz Festival.

Krista has worked in and out of the film industry for as long as she’s been involved with music, primarily with casting director Erin Hennessey – which led to a production assistant gig on the Halifax stop of the White Stripes’ Under Great White Northern Lights tour and documentary. She was a director’s assistant on 2011’s Sea Wolf, a Halifax-shot miniseries starring Tim Roth and Neve Campbell, and a casting assistant with Hennessey Casting on the seventh season of the hit CBC series Mr. D.

As a faculty member at NSCC Ivany campus for six years, Krista taught multiple courses in the School of IT & Creative Industries and the School of Business. In 2014, 2016, and 2017, she was nominated for a Music Nova Scotia Award for Educator of the Year, and in 2020, Krista Keough Creative Communications was nominated for an ECMA Award for Company of the Year.

A native of Corner Brook, Newfoundland, Krista has a degree in Business Administration from Mount Saint Vincent University. She lives in Halifax, Nova Scotia.