Krista Keough is a marketing and communications professional with more than a decade of experience in business development, strategic planning, and managing funding for clients in creative industries. She collaborates with artists, entrepreneurs, small businesses, non-profits, and for-profit organizations to deliver compelling content that connects with their audiences.

Marketing and Communications

At the core of her services are marketing and communications, which encompasses a wide range of offerings to support research initiatives, business development, product or service launches, promotional campaigns, public relations, digital media, and project management. Krista is able to work with your team or bring on board graphic designers, website developers, and other visual and musical artists to deliver your complete vision.

Funding and Grant Writing

Having worked with some of Canada’s most talented creators and industry professionals, Krista has a wealth of knowledge to share about business development and funding. She is a sought-after grant writer and has written hundreds of successful applications, accessing millions of dollars of investment for her clients from all levels of government and private enterprises.

For a list of programs you may be eligible for, visit the Resources page for more information.

Business and Marketing Plans

Business plans or marketing plans (or both!) are often required for acquiring financing, funding, or investment. There are, however, many other uses for these documents. Any entrepreneur or organization wanting to grow their business will improve their chances for success with a written plan. From start to finish, Krista makes the process easy, collaborating with clients to distill their best ideas into action and help them achieve their goals.


From writing biographies to newsletters and website content, Krista has your copy covered. As an experienced and persuasive writer, she knows how to get people excited about you and your ideas. Whether it’s creative copywriting for sales, promotion, and advertising or technical copy for communicating complex ideas to stakeholders, no job is too small or too big. Every word counts!

Artist Management

Krista has maintained a small roster of award-winning talent over the past ten years. She’s managed folk, pop, and rock artists and currently manages Celtic duo, Ben Miller & Anita MacDonald. She also offers management services to artists not on her roster for strategic planning, project management, funding, and festival and awards submissions.

Education and Training

As a trained and experienced educator, Krista is able to create workshops, speak on panels, and give presentations on a variety of topics within marketing and communications in the creative industries. She has participated in conferences and events in various capacities and is able to customize a program that fits for your audience.


Krista Keough is a multi-talented, multi-faceted contributor to the creative industries in Nova Scotia. Over the past decade of her professional career, she has worked as an artist manager and publicist for music, on film and television productions, and as an advertising executive, fundraiser, writer, and teacher.

A lifelong lover of advertising, she spent five years working at three agencies in Halifax: Cossette Atlantic, Trampoline Branding, and Impact Communications Group. Her clients included EastLink, The Lord Nelson and The Prince George hotels, Gio Restaurant, Bishop’s Landing, Your Father’s Moustache, and the Town of New Glasgow. During her time at Impact, Krista volunteered for Tony Griffin’s 7,000km Ride for the Cure, for which the Irish hurler and Dalhousie student cycled across Canada with the goal of raising $10,000 for cancer research. Instead he raised $1 million, making Krista part of a million-dollar team on her first publicity gig.

A longtime member of the music industry – including ten years on the Board of Directors of Music Nova Scotia – Krista spent five years at the venerable artist management company Jones & Co. While there she worked on every facet of artist management, from publicity to grant writing for funding to tour duties and web development.

The skills she honed at Jones & Co. transferred well to independent contracts, where Krista worked in many capacities including securing funding, running publicity campaigns, and tour advancement for the east coast’s brightest stars. She is a past independent artist manager of best-selling pop artist Ria Mae and multiple ECMA winners In-Flight Safety, and was the festival manager for the 2018 Halifax Jazz Festival.

Krista has worked in and out of the film industry for as long as she’s been involved with music, primarily with casting director Erin Hennessey – which led to a production assistant gig on the Halifax stop of the White Stripes’ Under Great White Northern Lights tour and documentary. She was a director’s assistant on 2011’s Sea Wolf, a Halifax-shot miniseries starring Tim Roth and Neve Campbell, and a casting assistant with Hennessey Casting on the seventh season of the hit CBC series Mr. D.

As a faculty member at NSCC Ivany campus for six years, Krista taught multiple courses in the School of IT & Creative Industries and the School of Business. In 2014, 2016 and 2017, she was nominated for the Music Nova Scotia Educator of the Year award.

A native of Corner Brook, Newfoundland, Krista has a degree in Business Administration from Mount Saint Vincent University. She lives in Halifax, Nova Scotia.