Krista Keough is a marketing and communications professional with more than a decade of experience in business development and strategic planning for clients in creative industries. She collaborates with artists, entrepreneurs, small businesses, non-profits, and for-profit organizations to deliver compelling content that connects with their audiences.
Having worked with some of Canada’s most talented musicians, singers, songwriters, and industry professionals, Krista has a wealth of knowledge to share about artist development and music business. She is a sought-after grant writer and has written hundreds of successful applications, accessing millions of dollars of funding and investment for her clients, from all levels of government and private enterprises. For a list of programs you may be eligible for, visit the Resources page for more information.
Business plans or marketing plans (or both!) are often a requirement for grant applications. There are, however, many other uses for these plans. Any artist wanting to grow their audience, release new music, and tour, along with industry professionals wanting to grow their business, will improve their chances for success with a written plan. From start to finish, Krista makes the process easy, collaborating with clients to distill their best ideas into action and help them achieve their goals.
Managing deadlines and fulfilling the requirements for submissions takes a special kind of organizational skills. Krista works with artists and industry professionals to apply not only for funding, but for showcases, festivals, and award nominations too. Her experience as a jury member allows her to see the submission process from the other side, making her clients stand out from the crowd.
MARKETING AND COMMUNICATIONS
From organizing EPKs to editing liner notes, writing newsletters and website content, Krista has your copy covered. As an experienced and persuasive writer, she knows how to get people excited about you, and your ideas.
WORKSHOPS, PANELS AND PRESENTATIONS
As a trained and experienced educator, Krista is able to create workshops, speak on panels, and give presentations about music business and working in creative industries. She has participated in conferences and events in various capacities and is able to customize a program that fits for your audience.