Krista Keough is a marketing and communications professional with more than a decade of experience in business development, strategic planning, and managing funding for clients in creative industries. She collaborates with artists, entrepreneurs, small businesses, non-profits, and for-profit organizations to deliver compelling content that connects with their audiences.
Marketing and Communications
At the core of her services are marketing and communications, which encompasses a wide range of offerings to support research initiatives, business development and branding, product or service launches, and project management. Krista is able to work with your team or bring on board graphic designers, website developers, and other creators to deliver your complete vision.
Business and Marketing Plans
Business plans or marketing plans (or both!) are often required for acquiring financing, funding, or investment. There are, however, many other uses for these documents. Any entrepreneur or organization wanting to grow their business will improve their chances for success with a written plan. From start to finish, Krista makes the process easy, collaborating with clients to distill their best ideas into action and help them achieve their goals.
Copywriting
From writing biographies to newsletters and website content, Krista has your copy covered. As an experienced and persuasive writer, she knows how to get people excited about you and your ideas. Whether it’s creative copywriting for sales, promotion, and advertising or technical copy for communicating complex ideas to stakeholders, no job is too small or too big. Every word counts!
Funding and Grant Writing
Having worked with some of Canada’s most talented creators and industry professionals, Krista has a wealth of knowledge to share about business development and funding. She is a sought-after grant writer and has written hundreds of successful applications, accessing millions of dollars of investment for her clients from all levels of government and private enterprises. To view a list of funding programs in the creative industries, visit the Resources page.
Management Services
Krista has maintained a small roster of award-winning talent over the past ten years and offers management services to artist and arts organizations for marketing and communications projects, funding, and festival and awards submissions. Krista is a consultant with Strategic Arts Management (SAM) and you can read more about SAM’s subsidized consulting services on their website.