Krista Keough is a marketing and communications professional with more than a decade of experience in business development, strategic planning, and managing funding for clients in creative industries. She collaborates with artists, entrepreneurs, small businesses, non-profits, and for-profit organizations to deliver compelling content that connects with their audiences.
MARKETING AND COMMUNICATIONS
At the core of her services are marketing and communications, which encompasses a wide range of offerings to support research initiatives, business development, product or service launches, promotional campaigns, public relations, digital media, and project management. Krista is able to work with your team or bring on board graphic designers, website developers, and other visual and musical artists to deliver your complete vision.
FUNDING AND GRANT WRITING
Having worked with some of Canada’s most talented creators and industry professionals, Krista has a wealth of knowledge to share about business development and funding. She is a sought-after grant writer and has written hundreds of successful applications, accessing millions of dollars of investment for her clients from all levels of government and private enterprises.
For a list of programs you may be eligible for, visit the Resources page for more information.
BUSINESS PLANS AND MARKETING PLANS
Business plans or marketing plans (or both!) are often required for acquiring funding and investment. There are, however, many other uses for these documents. Any entrepreneur or organization wanting to grow their business will improve their chances for success with a written plan. From start to finish, Krista makes the process easy, collaborating with clients to distill their best ideas into action and help them achieve their goals.
COPYWRITING
From writing biographies to newsletters and website content, Krista has your copy covered. As an experienced and persuasive writer, she knows how to get people excited about you and your ideas. Whether it’s creative copywriting for sales, promotion, and advertising or technical copy for communicating complex ideas to stakeholders, no job is too small or too big. Every word counts!
ARTIST MANAGEMENT
Krista has maintained a small roster of award-winning talent over the past ten years. She’s managed folk, pop, and rock artists and currently manages Celtic duo, Ben Miller & Anita MacDonald. She also offers services for artist development, grant writing, administration, and submissions for artists not on her roster.
Managing deadlines and fulfilling the requirements for submissions takes a special kind of organizational skills. Krista works with creators and industry professionals to apply not only for funding, but for awards, showcases, and festivals too. Her experience as a jury member allows her to see the submission process from the other side, making her clients stand out from the crowd.
WORKSHOPS, PANELS, AND PRESENTATIONS
As a trained and experienced educator, Krista is able to create workshops, speak on panels, and give presentations on a variety of topics within marketing and communications in the creative industries. She has participated in conferences and events in various capacities and is able to customize a program that fits for your audience.