What’s your story?

When I started Krista Keough Creative Communications in 2007, I didn’t have any sort of plan. I was confident in my abilities and my resourcefulness; I had ideas about what I wanted to do and a passion for storytelling. For a marketing and communications professional, you might not see telling stories as an important part of business, but it is for me.

Throughout my career, I have been drawn to entrepreneurs with a story, songwriters who sing stories, and creators who have a story to tell. It’s the thread that ties together my experience in advertising, film, TV, publicity, grant writing, artist management, teaching, marketing, and communications together. I love sharing a good story and helping others share theirs.

Although I didn’t have a plan, I learned a lot from one of my first gigs as the director’s assistant for a big-budget film. Immediately after I arrived home from my last day on set, I wrote this piece for myself to reflect on my time in my role. Little did I know where my journey would take me, or that these lessons learned would be just as relevant to my business today as they were then.

As we’re looking ahead to a new year, I’m looking forward with eager anticipation, ready for the next chapter in my story.

On a mission

As an entrepreneur, Jenine Panagiotakos is leading the charge toward building coworking communities in Atlantic Canada. Her business, Many Hats Workspace, is located on the 3rd floor of the Bedford Basin Farmers Market and has attracted resident and co-working members who provide a range of professional services, health and wellness practices, and creative offerings.

Jenine is expanding Many Hats Inc. to offer consulting services for builders and commercial property owners to develop, curate, and manage shared workplaces. She is forming new partnerships with industry groups and clients in her target market to create more coworking spaces in Halifax through new construction, retrofitted buildings, and repurposed commercial space. These projects will come to light in 2021 and will make a big impact on the city’s landscape.

I was thrilled to work with Jenine to write a new vision statement for Many Hats Inc.:
See your future in coworking.

And a mission statement:
To foster the growth and development of coworking communities.

With a clear vision and mission, Many Hats Inc. is well on its way to achieving its goal: for people to imagine themselves in a coworking space and feel inspired to be part of the shared workplace movement.

Personality that pops

Nicole Gallant is a sales and marketing guru with a firecracker personality. Her enthusiasm for networking is infectious and her approach to selling is refreshingly genuine. As a leader in the Halifax business community, Nicole shares her knowledge on her website and in her blog, where she’s amassed 20 amusing and informative essays about her experiences in the field.

SmartCat Marketing is Nicole’s business and its brand reflects many of her unique qualities. When we met over Zoom to discuss her website, we decided to do an overall proofreading and editing of the current copy, including the 20 blog entries, in order to communicate her conversational tone while keeping grammar and consistency at the forefront of her writing. One of my favourite things to do is bring my client’s personality to life in the words that they write, and I’m grateful I was able to do that for Nicole and SmartCat Marketing.

Fresh energy

Roswall Development Inc. is a Halifax-based renewable energy company that’s up-and-coming on the international scene. In December, I had the pleasure to virtually meet Roswall’s managing director, Dan Roscoe, and our work together has been a highlight for me this year.

What began with a funding application grew to website development and graphic design, creating proposal decks, and RFP and tender assembly projects. My interest in renewable energy is energized (ha!) and as I continue to manage marketing and communications for Roswall, I’m looking forward to pushing the company’s brand forward with each new initiative.

Renewable energy is a thriving sector and I’m grateful to be part of Roswall’s team in making a difference toward our collective pursuit for climate change.

Leaders of the pack

Saint Mary’s University is a leading educational institution that attracts students from across Canada and around the world to our city. Any resident will tell you that student life enriches our communities and their presence brings a tangible vibrance to our public spaces.

In February, I was offered the unique opportunity to interview five soon-to-be graduates for the Spring 2020 issue of SMU’s Maroon & White alumni magazine. My conversation with each student left me feeling abuzz, their stories and experiences are inspiring, and I couldn’t wait to share them.

Fast forward to July and the magazine is published! It’s exciting to see it come together and I’m happy for Maddison, Sophie, Mohammad, Maggie, and Mary – and the entire graduating class of 2020 – for their accomplishments and achievements.

It’s great to be nominated

This week the East Coast Music Association (ECMA) announced the nominees for their Music & Industry Awards, and my business, Krista Keough Creative Communications, is nominated for Company of the Year!

Thank you to the ECMA staff and members who selected me, I am truly honoured. The awards are being handed out at ECMA Festival & Conference in Newfoundland and I honestly could not be more proud to be going home to see my name up on the big screen.

Congratulations to all the award nominees, we’re coming for you St. John’s!!

All in the family

Rudy & the Pacé Family Orchestra are the latest urban folk band to hit the east coast scene. Their stellar Vanguard EP release on Nov. 1, 2019 gained a ton of attention in the media, garnering interviews with The East, The Chronicle Herald, CBC, and Q104’s Route 104.

Each of the five members are from various bands in Halifax including Electric Spoonful, norc, Matt Steele & The Corvette Sunset, and Social Smokers Club. Rudy is the primary songwriter and says that much of his inspiration comes from his great grandfather Emilio, who migrated from Italy to Canada in the 1920’s and became a well-known act in the Maritimes as Emilio Pacé and his Family Orchestra.

I’m excited to be working with Rudy & the Pacé Family Orchestra and getting to know more about their music and their plans for the new year. Check them out on Spotify and be sure to follow for what’s to come!

Peace, love, and happiness

As I write this, time is closing in on the end of an era. Goodbye 2019, hello 2020! After ringing in the New Year, I will have lived in two millenniums, two centuries, and five different decades. That’s a lot of time! I feel grateful for all that time has given me and the gifts I’ve received; gifts of love, happiness, health, family, and friendships.

I have many things to feel grateful for in 2019. I was able to work with a wide range of talented entrepreneurs and creative organizations on projects that helped them achieve big things. I also hosted and co-produced a podcast called Granted with John Mullane and it was an absolute highlight of my year. To see every episode come together and then be released into the world was truly life-changing and inspiring. I loved every message, comment, view, and share.

I’m imagining now how I wish to spend more of my time in the next decade. Maybe I’m feeling nostalgic because of the festive season, however, I’ve set my intention and it is quite simply: Peace. My wish is for more peace, for myself and for others, in all the ways that peace shows up and makes people feel.

Wishing everyone a wonderful holiday and a happy new year!

And the winners are…

HUGE congratulations to all the Music Nova Scotia award winners, nominees, and showcasing artists this weekend at Nova Scotia Music Week!

I’m really proud of my clients this year for all their success. Big shout-outs to Keonté Beals for winning African Nova Scotian Artist of the Year; two-time award winners PINEO & LOEB for DJ of the Year and Electronic Artist of the Year; Maxim Cormier, who won Acadian/Francophone Artist of the Year; Jazz Recording of the Year award winners The Easley Quartet; and – speaking of jazz – the Halifax Jazz Festival took home Event of the Year and our senior program manager, Andrew Jackson, won Promoter of the Year.

Special mention to CKDU 88.1 FM for winning Radio Station of the Year. Granted is broadcast on CKDU on Thursdays at 4:30 p.m. and features four industry professionals this season who also won awards: Stephanie Purcell at Vox Management Agency for Booking Agent of the Year, Sarah Jamer for Industry Professional of the Year, Laura Simpson and Sarah Jamer for The Syrup Factory‘s Company of the Year, and Tara Thorne for Media Professional of the Year.

So many reasons to celebrate! Above all else, we’re lucky live in a place with such great talent.

Check out Stephen Cooke’s recap of the awards in The Chronicle Herald. You just might discover your next favourite artist!

No, thank YOU, PINEO & LOEB

“we just got accepted for the grant! Yayyyy 🙂 Thanks again!”
“Yay we are so happy! Thank you again for your amazing work”

These messages arrived in my inbox from the multi-talented electronic group PINEO & LOEB, and needless to say, it made my week.

Jarred Ross-Loeb and Mitchell Pineo are two of the hardest working artists I know. Together they blur genre boundaries, uniting electronic dance, hip-hop, and rock fans. With chart topping remixes, international festival bookings, support from commercial and CBC radio, and placements on multiple major network television series, PINEO & LOEB combine pure party fun with artistic heights.

In September, I was lucky enough to work with them on a funding application to support marketing and promotion for their next album. I can’t tell you the details, but I can say that I’m excited for their new music and I’m confident PINEO & LOEB will reach even bigger heights with their new release.

Until then, check out their latest single “Circles” ft. Kayo from their current record LIFEBLOOD and get ready to bounce!