Fresh energy

Roswall Development Inc. is a Halifax-based renewable energy company that’s up-and-coming on the international scene. In December, I had the pleasure to virtually meet Roswall’s managing director, Dan Roscoe, and our work together has been a highlight for me this year.

What began with a funding application grew to website development and graphic design, creating proposal decks, and RFP and tender assembly projects. My interest in renewable energy is energized (ha!) and as I continue to manage marketing and communications for Roswall, I’m looking forward to pushing the company’s brand forward with each new initiative.

Renewable energy is a thriving sector and I’m grateful to be part of Roswall’s team in making a difference toward our collective pursuit for climate change.

Leaders of the pack

Saint Mary’s University is a leading educational institution that attracts students from across Canada and around the world to our city. Any resident will tell you that student life enriches our communities and their presence brings a tangible vibrance to our public spaces.

In February, I was offered the unique opportunity to interview five soon-to-be graduates for the Spring 2020 issue of SMU’s Maroon & White alumni magazine. My conversation with each student left me feeling abuzz, their stories and experiences are inspiring, and I couldn’t wait to share them.

Fast forward to July and the magazine is published! It’s exciting to see it come together and I’m happy for Maddison, Sophie, Mohammad, Maggie, and Mary – and the entire graduating class of 2020 – for their accomplishments and achievements.

Sociable!

Sociable Media is a marketing company specializing in digital strategy, social media management, website development, and online advertising. President Maria McGowan and her team provide strategic oversight for their clients while continuously creating new and exciting ideas to take their online presence to the next level.

In my initial talks with Maria, we discovered a lot of similarities and complimentary skills between us. She shared with me her idea for Digital Portfolio: a new HR tech concierge service to help professionals build a personalized website that communicates their skills, education, and experience in an interactive way.

We quickly put together a project plan that includes market research and analysis of the target markets; setting goals for the brand strategy; and a discovery session to create the brand identity, brand message, and positioning.

Working with Maria and her team adds a ton of excitement to my day and it’s challenging my skills in new ways. From writing surveys to making wireframes, new ideas have a way of motivating you to explore your entrepreneurial spirit and try different things. And I’ll cheers to that!

It’s great to be nominated

This week the East Coast Music Association (ECMA) announced the nominees for their Music & Industry Awards, and my business, Krista Keough Creative Communications, is nominated for Company of the Year!

Thank you to the ECMA staff and members who selected me, I am truly honoured. The awards are being handed out at ECMA Festival & Conference in Newfoundland and I honestly could not be more proud to be going home to see my name up on the big screen.

Congratulations to all the award nominees, we’re coming for you St. John’s!!

All in the family

Rudy & the Pacé Family Orchestra are the latest urban folk band to hit the east coast scene. Their stellar Vanguard EP release on Nov. 1, 2019 gained a ton of attention in the media, garnering interviews with The East, The Chronicle Herald, CBC, and Q104’s Route 104.

Each of the five members are from various bands in Halifax including Electric Spoonful, norc, Matt Steele & The Corvette Sunset, and Social Smokers Club. Rudy is the primary songwriter and says that much of his inspiration comes from his great grandfather Emilio, who migrated from Italy to Canada in the 1920’s and became a well-known act in the Maritimes as Emilio Pacé and his Family Orchestra.

I’m excited to be working with Rudy & the Pacé Family Orchestra and getting to know more about their music and their plans for the new year. Check them out on Spotify and be sure to follow for what’s to come!

Peace, love, and happiness

As I write this, time is closing in on the end of an era. Goodbye 2019, hello 2020! After ringing in the New Year, I will have lived in two millenniums, two centuries, and five different decades. That’s a lot of time! I feel grateful for all that time has given me and the gifts I’ve received; gifts of love, happiness, health, family, and friendships.

I have many things to feel grateful for in 2019. I was able to work with a wide range of talented entrepreneurs and creative organizations on projects that helped them achieve big things. I also hosted and co-produced a podcast called Granted with John Mullane and it was an absolute highlight of my year. To see every episode come together and then be released into the world was truly life-changing and inspiring. I loved every message, comment, view, and share.

I’m imagining now how I wish to spend more of my time in the next decade. Maybe I’m feeling nostalgic because of the festive season, however, I’ve set my intention and it is quite simply: Peace. My wish is for more peace, for myself and for others, in all the ways that peace shows up and makes people feel.

Wishing everyone a wonderful holiday and a happy new year!

And the winners are…

HUGE congratulations to all the Music Nova Scotia award winners, nominees, and showcasing artists this weekend at Nova Scotia Music Week!

I’m really proud of my clients this year for all their success. Big shout-outs to Keonté Beals for winning African Nova Scotian Artist of the Year; two-time award winners PINEO & LOEB for DJ of the Year and Electronic Artist of the Year; Maxim Cormier, who won Acadian/Francophone Artist of the Year; Jazz Recording of the Year award winners The Easley Quartet; and – speaking of jazz – the Halifax Jazz Festival took home Event of the Year and our senior program manager, Andrew Jackson, won Promoter of the Year.

Special mention to CKDU 88.1 FM for winning Radio Station of the Year. Granted is broadcast on CKDU on Thursdays at 4:30 p.m. and features four industry professionals this season who also won awards: Stephanie Purcell at Vox Management Agency for Booking Agent of the Year, Sarah Jamer for Industry Professional of the Year, Laura Simpson and Sarah Jamer for The Syrup Factory‘s Company of the Year, and Tara Thorne for Media Professional of the Year.

So many reasons to celebrate! Above all else, we’re lucky live in a place with such great talent.

Check out Stephen Cooke’s recap of the awards in The Chronicle Herald. You just might discover your next favourite artist!

No, thank YOU, PINEO & LOEB

“we just got accepted for the grant! Yayyyy 🙂 Thanks again!”
“Yay we are so happy! Thank you again for your amazing work”

These messages arrived in my inbox from the multi-talented electronic group PINEO & LOEB, and needless to say, it made my week.

Jarred Ross-Loeb and Mitchell Pineo are two of the hardest working artists I know. Together they blur genre boundaries, uniting electronic dance, hip-hop, and rock fans. With chart topping remixes, international festival bookings, support from commercial and CBC radio, and placements on multiple major network television series, PINEO & LOEB combine pure party fun with artistic heights.

In September, I was lucky enough to work with them on a funding application to support marketing and promotion for their next album. I can’t tell you the details, but I can say that I’m excited for their new music and I’m confident PINEO & LOEB will reach even bigger heights with their new release.

Until then, check out their latest single “Circles” ft. Kayo from their current record LIFEBLOOD and get ready to bounce!

Captured by the camera

When I first met Gabe Roy, I was inspired by his ideas and his eagerness to be an entrepreneur. As a new MSVU grad, he was keen to work in his field of public relations and marketing. I could relate! I too graduated from MSVU and dreamed of working in an advertising agency.

Fast forward to a year later and Gabe is working in his field while pursuing his greatest passion – video production. His new venture, Zest Media Productions, is a full-service video production company working with clients to create a lasting connection with their audience through video.

I’m super impressed with the live concert and event videos that Gabe and his team are creating. So much so that I’ve put him in touch with a few artist friends and clients in hopes of sparking a collaboration! Check out the video below for a taste of Zest Media.

Keepin’ up with Keonté

Music Nova Scotia partnered with Casino Nova Scotia to present their Artist in Residence (AIR) Program again this year. The program provides one lucky artist or band with $20,000 in funding to assist with developing their career through recording, marketing, and live performance opportunities.

When Keonté Beals contacted me to help him with his submission, I was excited for the opportunity. Keonté is a soulful singer and writes songs straight from the heart, taking fans back to the early 90’s era of Boyz II Men, Toni Braxton, and Whitney Houston; when R&B/Pop singles dominated the airwaves for the first time.

We started Keonté’s submission by updating his biography to better describe his smooth R&B/pop sound and highlight his career achievements. We updated his lyric sheets and links for his new music and got to work on his career development plan. Keonté had a clear vision for the goals he wanted to achieve and together we created a critical path and described in detail his objectives for recording, marketing, and touring his new upcoming album.

Keonté successfully made it to the final round of the Casino Nova Scotia AIR Program, where he performed in front of a live audience just last night. Although he wasn’t selected by the judges as the winner (congratulations, MAJE!), Keonté gave 110% on stage and made a ton of new fans.