As my work continues with Sociable Media, I’m taking on new projects and flexing my copywriting and social media skills. I was recently introduced to the team at the National Advertising Benevolent Society (nabs), a charitable organization that supports the health and well-being of media, marketing, and communications professionals in Canada. nabs offers resources for mental wellness through their partnership with LifeSpeak, live career strategy sessions with a certified coach, nabsconnect online for job seekers and employers, and a 24/7 support line – just to name a few.
Our mission each month is to promote nabs’ resources and encourage their audience to participate in their various programs. I’ve created an editorial calendar to schedule dates and draft copy for the social media posts; Ladan Nur is the creative services coordinator and she designs each of the graphics; and I use AgoraPulse to schedule the copy and graphics for Twitter, LinkedIn, Facebook, and Instagram.
It’s been inspiring and exciting to see a community service organization in action and get to know the passionate, dedicated team who make it all happen behind the scenes. Thank you, nabs, for all that you do to support those in need.